Under CTRL Day Three & Four

Days 3 & 4 have long been and gone but here is what I got up to...just incase you wanted to know...

Day 3 I started working on the Topman student campaign, putting together some ideas as to how Topman can tempt the student market into continuing to buy their products.

A few of my ideas: (with a tiny bit of help and research from Nathan - my twin brother for those who don't know)

1. A student run and inspired blog where students can contribute everything from reviews to design material.
2. More promotions run in-line with student media rather than national press.
3. Free mix CD's.
4. A USB stick promotion by where you have a USB stick and everytime you spend a minimum amount in store, they upload your stick onto a system which enters you into a monthly prize draw.
5. More style guides for students - rather than just the usual student style in Sept/Oct, have a monthly style email purely for students with specific student offers.

So yes, that was what Day 3 was spent conjuring up.

Day 4

This day was spent doing very much the same as Day 2 - social netwroking for Topman CTRL - increasing their MySpace friend count, their Facebook group members and their followers on Twitter.

Oh, and I also got given a new project - to find any reviews or information on the net (most specifically blog pages) that about the New York store opening - and collate all the information ready to put together a review.

So far so good =D.